{
  "slug": "direct-mail-search-demand-2026",
  "database": "US",
  "accessed_at": "2026-10-19",
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      "source_url": "https://www.semrush.com/analytics/keywordmagic/?db=us",
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      "source_url": "https://www.semrush.com/analytics/organic/positions/?db=us",
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    },
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      "source_url": "https://www.semrush.com/analytics/organic/positions/?q=lob.com&db=us",
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      "sha256": "56ffcc8e2b90bc698e7bee71b4d72879678bb9ab5c8b53d7bfec1f81433aa248",
      "role": "Organic positions and tertiary keyword metrics"
    },
    {
      "id": "postalytics.com/positions.csv",
      "source_file": "semrush/competitors/postalytics.com/positions.csv",
      "source_url": "https://www.semrush.com/analytics/organic/positions/?q=postalytics.com&db=us",
      "accessed_at": "2026-10-19",
      "export_date": null,
      "file_modified_utc": "2026-10-19T00:21:59.895780+00:00",
      "sha256": "bdd9ab39a0ffd03bb6e1ba9b2c3d50c036c56cc91f01c87c774a9020170ff7d1",
      "role": "Organic positions and tertiary keyword metrics"
    },
    {
      "id": "thanks.io/positions.csv",
      "source_file": "semrush/competitors/thanks.io/positions.csv",
      "source_url": "https://www.semrush.com/analytics/organic/positions/?q=thanks.io&db=us",
      "accessed_at": "2026-10-19",
      "export_date": null,
      "file_modified_utc": "2026-10-19T00:21:59.759780+00:00",
      "sha256": "c29ff633be44e9aa54121379e384ea6f33f19817a980a9fc5f5253f7a6433063",
      "role": "Organic positions and tertiary keyword metrics"
    },
    {
      "id": "handwrytten.com/positions.csv",
      "source_file": "semrush/competitors/handwrytten.com/positions.csv",
      "source_url": "https://www.semrush.com/analytics/organic/positions/?q=handwrytten.com&db=us",
      "accessed_at": "2026-10-19",
      "export_date": null,
      "file_modified_utc": "2026-10-19T00:21:59.903780+00:00",
      "sha256": "b974b774f1f9e9dacaf3ec0a6171dc6a791ae0c53e3102afd91f34d5f67d5098",
      "role": "Organic positions and tertiary keyword metrics"
    },
    {
      "id": "keyword-opportunities.csv",
      "source_file": "analysis/keyword-opportunities.csv",
      "source_url": "https://www.semrush.com/analytics/keywordmagic/?db=us",
      "accessed_at": "2026-10-19",
      "export_date": null,
      "file_modified_utc": "2026-10-19T00:21:59.715780+00:00",
      "sha256": "54cf6f8d0c52eaa30b35d187a824bf2e0ed0078b33ded1761c95ad35d38f88d8",
      "role": "Context only; never added to keyword totals"
    },
    {
      "id": "stats.json",
      "source_file": "analysis/stats.json",
      "source_url": "https://www.semrush.com/analytics/keywordmagic/?db=us",
      "accessed_at": "2026-10-19",
      "export_date": null,
      "file_modified_utc": "2026-10-19T00:21:59.635780+00:00",
      "sha256": "584b6f3e8172a7200363bc3d50713da692d90136d6912b2264391382e9552a81",
      "role": "Context only; never added to keyword totals"
    },
    {
      "id": "scripts/build.py",
      "source_file": "analysis/scripts/build.py",
      "source_url": "https://www.semrush.com/analytics/keywordmagic/?db=us",
      "accessed_at": "2026-10-19",
      "export_date": null,
      "file_modified_utc": "2026-10-19T00:21:59.647780+00:00",
      "sha256": "ea0a94d048900a10e606c6a0f3c18911b886f8a5a4357379b752014b08ed5303",
      "role": "Upstream cleaning rule provenance"
    }
  ],
  "offer": {
    "source_url": "https://fer.marketing/direct-mail-for-agencies",
    "accessed_at": "2026-10-19",
    "price_usd": 10,
    "minimum_postcards": 50,
    "evidence": "Campaigns have a 50-card minimum ($500) at $10 per custom postcard.",
    "fetched_html_sha256": "c619df8aa7841bbef99efde5dc7093cee2701c2c70b2d3ea7adb8c9a5bc46dcf"
  },
  "export_date_note": "Exact download/export dates are absent. File modification dates are not export dates. Competitor Timestamp fields are SERP observation dates.",
  "ranking_observation_ranges": {
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      "2026-08-21",
      "2026-10-17"
    ],
    "postalytics.com": [
      "2026-08-20",
      "2026-10-17"
    ],
    "thanks.io": [
      "2026-08-23",
      "2026-10-15"
    ],
    "handwrytten.com": [
      "2026-08-20",
      "2026-10-17"
    ]
  },
  "upstream_stats": {
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    "raw_by_db": {
      "US": 301796,
      "ES": 73892
    },
    "dedup_rows": 327474,
    "dedup_by_db": {
      "US": 253582,
      "ES": 73892
    },
    "zero_volume_dropped": 254941,
    "noise_counts": {
      "": 62368,
      "irrelevant": 4622,
      "free_crack": 2146,
      "brand_nav": 1973,
      "non_us": 789,
      "jobs": 635
    },
    "clean_rows": 62368,
    "clean_by_db": {
      "US": 54462,
      "ES": 7906
    },
    "clusters": 15615,
    "clusters_by_db": {
      "US": 13035,
      "ES": 2580
    },
    "pillars": {
      "other": 41723,
      "postcards": 6811,
      "web_design_smb": 4013,
      "wp_services": 2740,
      "cold_email": 2322,
      "white_label": 2049,
      "law_firm_web": 1788,
      "web_maint": 608,
      "niche_web_es": 314
    }
  },
  "upstream_noise_rules": {
    "brand_nav": "\\b(wordpress\\.(org|com)|wordpress (org|com)\\b|wp-?admin|wp-?login|log ?in|login|logon|sign ?in|myoutdesk|mod ?assistant|vistaprint|canva|mailchimp|godaddy|wix|squarespace|hubspot|shopify|weebly|elementor|bluehost|hostinger|siteground|wp ?engine|kinsta|instantly|lemlist|apollo|smartlead|zoominfo|clay|moo\\b|staples|walgreens|cvs|shutterfly|zazzle|etsy|amazon|costco|office ?depot|fedex|ups store|walmart|psprint|postcardmania|4over|gotprint|overnight ?prints|mailshake|reply\\.io|woodpecker|incorpora|descargaswp|pluginsforwp|webfx|fiverr|upwork|semrush|ahrefs|yoast|divi|astra|jetpack|wordfence|sucuri|cloudways|ionos|namecheap|dreamhost|hostgator|a2 ?hosting|wpbeginner|thrive|clio|findlaw|justia|lawrina|avvo|martindale|scorpion|mydirectmail|lob\\b|postalytics|thanks\\.io|handwrytten|simplyNoted|cardsdirect|mailbox ?power|wpmudev|wp ?buffs|gocardless|cin\\b)",
    "jobs": "\\b(jobs?|salary|salaries|career|careers|hiring|internship|resume|empleo|empleos|trabajo|sueldo|salario|vacantes|remote work|work from home)\\b",
    "free_crack": "\\b(free|gratis|gratuito|gratuita|crack|cracked|nulled|download|descargar|descarga|torrent|apk|template|templates|plantilla|plantillas|printable|imprimible)\\b",
    "non_us": "\\b(uk|united kingdom|london|australia|sydney|melbourne|canada|toronto|vancouver|india|pakistan|philippines|dubai|uae|nigeria|singapore|ireland|nz|new zealand|south africa|malaysia|manchester|bangalore|delhi|mumbai|kenya|leon|león|madrid|barcelona|valencia|sevilla|malaga|málaga|bilbao|zaragoza|mexico|méxico|colombia|argentina|chile|peru|perú|alicante|murcia|granada|asturias|galicia|vigo|coruña|mallorca|canarias|tenerife|cordoba|córdoba|valladolid|santander|cadiz|cádiz|pamplona|tarragona|girona|lleida|burgos|salamanca|toledo|almeria|almería|huelva|jaen|jaén|badajoz|castellon|castellón|cantabria|navarra|cataluña|andalucia|andalucía|euskadi|gijon|gijón|oviedo|elche|marbella|uk's|gbp|£|€)\\b",
    "irrelevant": "(girl friday|gal friday|posher|\\bmeaning of friday|virtual executive assistant|virtual assistant|staffing|call center|cold call|cold caller|cold calling|lead generation (agency|company|companies|services)|lead gen agency|appointment setting|postcard (size|sizes|dimensions|stamp|stamps|postage|cost to mail|rate|rates)|stamp|postage|how much (is|does) (a )?(postcard )?stamp|post ?office|vintage postcard|antique postcard|postcard collect|deltiolog|postcard app|send a postcard from|travel postcard|postal code|codigo postal|código postal|correos|postcards? from|greeting card|christmas card|wedding|birthday|baby shower|tarjeta postal|postales navideñas|postales de navidad|felicitaci|que es el marketing|qué es el marketing|marketing (definicion|significado)|que significa marketing|^marketin$|^márketing$|^el marketing$|programs? for email|email marketing program|direct marketing association|legales$|^legales|^(word ?press|wordpress)$|wordpress plugins?$|wordpress tutorial|how to use wordpress|whats wordpress|what is wordpress$|wordpress (dashboard|extensions|latest version)|clear cache|wp-content|hosting|host a wordpress|web host|psychic|real estate license|bar exam|law school|lawsuit|sue |attorney general|legal aid|pro bono|divorce|injury settlement|mailman|mail carrier|junk mail|stop (junk )?mail|opt out|unsubscribe|scam|is .* legit|reddit|quora|youtube|tiktok|instagram)"
  },
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      "kd": null,
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      "intent": "Unknown",
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      "source_url": "https://www.semrush.com/analytics/keywordmagic/?q=postcard+marketing&db=us",
      "accessed_at": "2026-10-19"
    },
    {
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      "kd": null,
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      "intent": "Unknown",
      "source_id": "keywords-clean.parquet",
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      "source_url": "https://www.semrush.com/analytics/keywordmagic/?q=direct+mail+marketing&db=us",
      "accessed_at": "2026-10-19"
    },
    {
      "keyword": "auto data direct mail",
      "volume": 20.0,
      "kd": null,
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      "source_id": "keywords-clean.parquet",
      "source_row": 10103,
      "source_url": "https://www.semrush.com/analytics/keywordmagic/?q=direct+mail+marketing&db=us",
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    },
    {
      "keyword": "auto dealer direct mail",
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      "kd": 12.0,
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      "intent": "Informational",
      "source_id": "keywords-clean.parquet",
      "source_row": 10104,
      "source_url": "https://www.semrush.com/analytics/keywordmagic/?q=direct+mail+marketing&db=us",
      "accessed_at": "2026-10-19"
    },
    {
      "keyword": "auto dealer direct mail marketing",
      "volume": 40.0,
      "kd": 8.0,
      "cpc": 0.0,
      "intent": "Transactional",
      "source_id": "keywords-clean.parquet",
      "source_row": 10105,
      "source_url": "https://www.semrush.com/analytics/keywordmagic/?q=direct+mail+marketing&db=us",
      "accessed_at": "2026-10-19"
    },
    {
      "keyword": "auto dealer direct mail marketing agency",
      "volume": 50.0,
      "kd": 11.0,
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      "intent": "Informational",
      "source_id": "keywords-clean.parquet",
      "source_row": 10106,
      "source_url": "https://www.semrush.com/analytics/keywordmagic/?q=direct+mail+marketing&db=us",
      "accessed_at": "2026-10-19"
    },
    {
      "keyword": "auto direct mailer",
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      "kd": null,
      "cpc": 21.81,
      "intent": "Unknown",
      "source_id": "keywords-clean.parquet",
      "source_row": 10108,
      "source_url": "https://www.semrush.com/analytics/keywordmagic/?q=direct+mail+marketing&db=us",
      "accessed_at": "2026-10-19"
    },
    {
      "keyword": "auto repair direct mail marketing",
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      "kd": 2.0,
      "cpc": 0.0,
      "intent": "Informational",
      "source_id": "keywords-clean.parquet",
      "source_row": 10111,
      "source_url": "https://www.semrush.com/analytics/keywordmagic/?q=direct+mail+marketing&db=us",
      "accessed_at": "2026-10-19"
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    {
      "keyword": "auto repair shop direct mail",
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      "source_url": "https://www.semrush.com/analytics/keywordmagic/?q=direct+mail+marketing&db=us",
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    {
      "keyword": "auto service mailers",
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      "kd": null,
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      "intent": "Unknown",
      "source_id": "keywords-clean.parquet",
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      "source_url": "https://www.semrush.com/analytics/keywordmagic/?q=direct+mail+marketing&db=us",
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    {
      "keyword": "auto shop direct mail",
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      "kd": 0.0,
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    {
      "keyword": "automated real estate postcards campaigns",
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      "kd": null,
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      "intent": "Unknown",
      "source_id": "keywords-clean.parquet",
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      "source_url": "https://www.semrush.com/analytics/keywordmagic/?q=postcard+marketing&db=us",
      "accessed_at": "2026-10-19"
    },
    {
      "keyword": "automotive aftermarket direct mail",
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      "kd": null,
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      "intent": "Unknown",
      "source_id": "keywords-clean.parquet",
      "source_row": 10243,
      "source_url": "https://www.semrush.com/analytics/keywordmagic/?q=direct+mail+marketing&db=us",
      "accessed_at": "2026-10-19"
    },
    {
      "keyword": "automotive dealer direct mail marketing agency",
      "volume": 70.0,
      "kd": 13.0,
      "cpc": 0.0,
      "intent": "Informational",
      "source_id": "keywords-clean.parquet",
      "source_row": 10244,
      "source_url": "https://www.semrush.com/analytics/keywordmagic/?q=direct+mail+marketing&db=us",
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    },
    {
      "keyword": "automotive dealership direct mail",
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      "kd": 20.0,
      "cpc": 0.0,
      "intent": "Informational",
      "source_id": "keywords-clean.parquet",
      "source_row": 10245,
      "source_url": "https://www.semrush.com/analytics/keywordmagic/?q=direct+mail+marketing&db=us",
      "accessed_at": "2026-10-19"
    },
    {
      "keyword": "automotive direct mail advertising",
      "volume": 210.0,
      "kd": 10.0,
      "cpc": 15.35,
      "intent": "Informational",
      "source_id": "keywords-clean.parquet",
      "source_row": 10246,
      "source_url": "https://www.semrush.com/analytics/keywordmagic/?q=direct+mail+marketing&db=us",
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    },
    {
      "keyword": "automotive direct mail agency",
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      "kd": null,
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      "intent": "Unknown",
      "source_id": "keywords-clean.parquet",
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      "source_url": "https://www.semrush.com/analytics/keywordmagic/?q=direct+mail+marketing&db=us",
      "accessed_at": "2026-10-19"
    },
    {
      "keyword": "automotive direct mail campaign ideas",
      "volume": 10.0,
      "kd": null,
      "cpc": 0.0,
      "intent": "Unknown",
      "source_id": "keywords-clean.parquet",
      "source_row": 10248,
      "source_url": "https://www.semrush.com/analytics/keywordmagic/?q=direct+mail+marketing&db=us",
      "accessed_at": "2026-10-19"
    },
    {
      "keyword": "automotive direct mail car service",
      "volume": 20.0,
      "kd": null,
      "cpc": 0.0,
      "intent": "Unknown",
      "source_id": "keywords-clean.parquet",
      "source_row": 10249,
      "source_url": "https://www.semrush.com/analytics/keywordmagic/?q=direct+mail+marketing&db=us",
      "accessed_at": "2026-10-19"
    },
    {
      "keyword": "automotive direct mail companies specializing in holiday sales",
      "volume": 10.0,
      "kd": null,
      "cpc": 0.0,
      "intent": "Unknown",
      "source_id": "keywords-clean.parquet",
      "source_row": 10250,
      "source_url": "https://www.semrush.com/analytics/keywordmagic/?q=direct+mail+marketing&db=us",
      "accessed_at": "2026-10-19"
    },
    {
      "keyword": "automotive direct mail company carlsbad",
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      "kd": null,
      "cpc": 0.0,
      "intent": "Unknown",
      "source_id": "keywords-clean.parquet",
      "source_row": 10251,
      "source_url": "https://www.semrush.com/analytics/keywordmagic/?q=direct+mail+marketing&db=us",
      "accessed_at": "2026-10-19"
    },
    {
      "keyword": "automotive direct mail ideas",
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      "kd": 4.0,
      "cpc": 0.0,
      "intent": "Informational",
      "source_id": "keywords-clean.parquet",
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      "source_url": "https://www.semrush.com/analytics/keywordmagic/?q=direct+mail+marketing&db=us",
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    {
      "keyword": "automotive direct mail marketing",
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      "kd": 11.0,
      "cpc": 0.0,
      "intent": "Informational",
      "source_id": "keywords-clean.parquet",
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      "source_url": "https://www.semrush.com/analytics/keywordmagic/?q=direct+mail+marketing&db=us",
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    {
      "keyword": "automotive direct mail marketing services",
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      "kd": null,
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      "intent": "Unknown",
      "source_id": "keywords-clean.parquet",
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      "source_url": "https://www.semrush.com/analytics/keywordmagic/?q=direct+mail+marketing&db=us",
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    {
      "keyword": "automotive direct mail pieces",
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      "kd": 8.0,
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      "intent": "Informational",
      "source_id": "keywords-clean.parquet",
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      "source_url": "https://www.semrush.com/analytics/keywordmagic/?q=direct+mail+marketing&db=us",
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    },
    {
      "keyword": "automotive direct mail printers",
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      "kd": null,
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      "intent": "Unknown",
      "source_id": "keywords-clean.parquet",
      "source_row": 10256,
      "source_url": "https://www.semrush.com/analytics/keywordmagic/?q=direct+mail+marketing&db=us",
      "accessed_at": "2026-10-19"
    },
    {
      "keyword": "automotive direct mail printing companies",
      "volume": 20.0,
      "kd": null,
      "cpc": 0.0,
      "intent": "Unknown",
      "source_id": "keywords-clean.parquet",
      "source_row": 10257,
      "source_url": "https://www.semrush.com/analytics/keywordmagic/?q=direct+mail+marketing&db=us",
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    },
    {
      "keyword": "automotive direct mail pros",
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      "kd": null,
      "cpc": 0.0,
      "intent": "Unknown",
      "source_id": "keywords-clean.parquet",
      "source_row": 10258,
      "source_url": "https://www.semrush.com/analytics/keywordmagic/?q=direct+mail+marketing&db=us",
      "accessed_at": "2026-10-19"
    },
    {
      "keyword": "automotive direct mail solutions",
      "volume": 40.0,
      "kd": 12.0,
      "cpc": 0.0,
      "intent": "Informational",
      "source_id": "keywords-clean.parquet",
      "source_row": 10259,
      "source_url": "https://www.semrush.com/analytics/keywordmagic/?q=direct+mail+marketing&db=us",
      "accessed_at": "2026-10-19"
    },
    {
      "keyword": "automotive direct mailers",
      "volume": 30.0,
      "kd": 21.0,
      "cpc": 17.57,
      "intent": "Informational",
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