Law firm website checklist: 7 basics from our 300-site study

Tick each item on your own site. The percentage is the share of the 300 law firm websites in our audit that had the problem.

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1. Add LegalService structured data

   Describe the firm with LegalService JSON-LD (Schema.org marks the older Attorney type as deprecated): name, address, phone, practice areas, opening hours and attorney pages. Most WordPress SEO plugins can output it; check it in Google's Rich Results Test.

   49%had this problem

2. Link a privacy policy from every page

   Contact forms collect names, emails and case details. Put a privacy policy link in the footer and next to the form, and make sure it describes what you actually collect.

   36%had this problem

3. Give each page one clear H1

   Use one H1 that says what the page is about and where (for example, practice area and city). Theme logos and sliders often add extra H1s or none at all.

   27%had this problem

4. Make the phone number tappable

   Wrap the number in a tel: link in the header and on the contact page. On a phone, a plain-text number is one more step for someone who wants to call now.

   15%had this problem

5. Write a meta description for the homepage

   One or two sentences with the practice areas, location and a reason to call. Without it, search engines pick a snippet for you.

   15%had this problem

6. Update the footer year and the facts around it

   An old copyright year is a small signal that nobody is maintaining the site. Use a dynamic year and review team, address and phone at the same time.

   10%had this problem

7. Fix broken menu links, images and mixed content

   Crawl the menu monthly, replace images that return 404, and change hard-coded http:// image and script URLs to https://.

   5%had this problem