Skip to content
Fer Marketing
Let's talk

Independent design + developmentWebsites · Web apps

Fer Marketing

Websites and web apps that help people find you, trust you, and get in touch.

Designed and built by Fernando Marcano, from the first brief to launch.

Let's talkSee the work
  • 100+ projects on Upwork · 100% Job Success · Top Rated
  • Native Spanish · Fluent spoken and written English
  • US business hours

01 / PortfolioAll 25 projects

Built by Fer.

Explore the portfolio
  1. 01Real Terán
  2. 02LatinoNews
  3. 03Oydia
  4. 04CondoRoyalty Email
  5. 05San Blas On Board
  6. 06Hagamos Alquimia
  7. 07Gold Wrench
  8. 08WLTR.AI
  9. 093rdmil
  10. 10HolaWP
  11. 11CondoRoyalty
  12. 12Apex Stays
  13. 13Fitness Karl
  14. 14Roy Weiss Fitness
  15. 15Second Chance Services
  16. 16CG&H Law
  17. 17Pavemaks
  18. 18Sentia Consulting
  19. 19Venture Technologies
  20. 20PRAM LMR
  21. 21Telemedicine Carts
  22. 22MSX Mobility
  23. 23Towel Wholesaler
  24. 24DLBI Steel
  25. 25Pono Benefits

02 / Selected workAll 25 projects

Selected work.

Websites and web apps for real businesses, from the first screen to a working product.

All 25 projects

  1. 01Real estate · Website

    Real Terán

    A distinctive real estate experience, from exploring locations to finding a property worth a conversation.

    • Property discovery
    • Interactive maps
    • Responsive experience

  2. 02News & media · Web app

    Latino News

    A Spanish-language news product with an editorial feed, topic discovery, and a reading experience designed for everyday use.

    • News feed
    • Topic navigation
    • Reader profiles

  3. 03Marketing software · Web app

    CondoRoyalty Email

    An email workspace that brings campaign creation, audiences, and engagement reporting into one working product.

    • Visual email builder
    • Audience management
    • Campaign reporting

    Private app · sample data

    Try live demo

  4. 04Travel & hospitality · Web app

    San Blas On Board

    From choosing a boat to preparing a trip quotation. A booking workspace built around the way a charter team actually works.

    • Boat catalog
    • Date availability
    • Trip quotations

    Private prototype · sample data

    Try live demo

    Luma Charter demo · Fictional branding and sample data.

  5. 05Creative agency · Website

    Hagamos Alquimia

    An expressive digital presence for a creative brand, with personality at the center.

    • Brand expression
    • Visual storytelling

  6. 06Automotive services · Website

    Gold Wrench

    A mobile mechanic's website with an integrated booking journey, from service selection to scheduling.

    • Service booking
    • Bilingual experience
See all 25 projects
About Fernando

03 / Launch EngineFrom day 0 to day 7

From idea to launch.

The 7-day window applies to qualified Sprint scopes.

From day 0 to day 7. Loose pieces: Logo files, Scattered notes, Unclear offer, No lead flow, Campaign ideas.

Launch system: Website live, Social profiles ready, Facebook + Instagram ads, Google Ads search, CRM connected, Automations + replies.

How it gets there

Publishing pages is the easy part. The work is organizing the offer, the traffic channels, the lead flow, and the follow-up so the business can start moving.

  1. 01

    Diagnose

    Clarify the goal, audience, offer, and what has to happen first.

    Launch brief

  2. 02

    Map

    Organize the path from first impression to trust, contact, or purchase.

    Sitemap

  3. 03

    Build

    Create the site with the speed and polish buyers expect.

    Website

  4. 04

    Load

    Add the proof, content, forms, and signals the launch needs.

    Lead flow

  5. 05

    Launch

    Go live with search, tracking, and lead capture checked.

    Live system

  6. 06

    Improve

    Use real data to make the site more useful and easier to find.

    Growth plan

04 / ProofUpwork

Clients hire Fer when the work needs to get done right.

projects on Upwork
100+
Job Success on Upwork
100%
Upwork status
Top Rated
years as an IT engineer
20+

From clients on Upwork

Client reviews.

  • Upwork

    “Fernando was amazing to work with. He was able to translate what started out as a scattered vision into a coherent and compelling marketing website for our...”

    Upwork client

    Build a responsive website for a consulting company with booking/payment functionality

    Review excerptOriginal review
  • Upwork

    “Loved working with Fernando. He's a good engineer and always willing to go above and beyond. He always got stuff done on time and well.”

    Upwork client

    Build Wordpress site from Adobe XD design

    Review excerptOriginal review
  • Upwork

    “Fernando understood the task very quickly and delivered in time as well. Work quality was delivered at master level, excellent communications skills and very helpful...”

    Upwork client

    Wordpress based one-pager

    Review excerptOriginal review
  • Upwork

    “The project went very well. We accomplished exactly what I set out to do, and more.”

    Upwork client

    Wordpress developer needed for site upgrade on AWS Lightsail Bitnami

    Review excerptOriginal review

4 of 51 client reviews

Upwork profile
Languages
Native Spanish · Fluent spoken and written English
Hours
US business hours
Stack
Next.js · React · TypeScript · Node.js · WordPress · Automations · APIs
Method
AI-assisted builds, guided by human design and product judgment.

05 / PricingLaunch Engine

Choose the launch.

Launch builds are one-time investments. Custom web apps are scoped before they are priced.

  1. $5,000

    one-time

    Launch Engine Sprint

    A targeted launch for a business that needs a focused site live quickly, so it can start sending traffic and capturing leads.

    • Core offer pages
    • Trust and content hub
    • Lead capture flow

    Targeted launch window7 daysFocused scope + quick approvals

    Let's talk

  2. $20,000

    one-time

    Launch Engine Authority

    Broader architecture for a business with more offers, locations, categories, or competition.

    • Multiple content hubs
    • Advanced architecture
    • Deeper SEO coverage
    • Growth roadmap
    Let's talk

  3. Custom

    scope first

    Custom web app

    Booking flows, workspaces, dashboards, and integrations. We map what it needs to do, then agree on scope, timeline, and price.

    • Product scoping
    • Next.js + TypeScript
    • APIs and automations
    Let's talk

Included in every launch

  • Market research
  • Page architecture
  • Next.js build
  • Conversion paths
  • Technical SEO
  • Tracking setup

The 7-day window applies to qualified Sprint scopes with quick approvals. Larger scopes and custom apps get a timeline before we start.

06 / ContactUS business hours

Let's talk.

Tell me what you have in mind.

WhatsAppLet's talkEmailfer@fer.marketing