White label WordPress maintenance for your agency

Outsource WordPress maintenance without handing over your clients

This service fits agencies that build sites or sell SEO and marketing, then need someone accountable for ongoing WordPress care. We work through your team, in your ticket workflow. You decide what the client sees, what gets approved and what you charge. If you need a development partner for new builds as well, see our white-label WordPress guide.

What your white label WordPress support includes

• Core, theme and plugin updates

  We back up before updating, check the site afterward and use staging for changes that need testing away from the live site. Agree the pages and functions that must pass QA, including forms and checkout where relevant. A failed update is rolled back and investigated before another attempt.

• Off-site backups and restore checks

  Scheduled backups are stored away from the live server, with tested restores. During onboarding we agree frequency, retention, access and the recovery steps for each site, so your agency knows what can be recovered and who authorizes a restore.

• Security and malware response

  Security hardening, malware scans and cleanup if something gets in are part of our published maintenance service. We review users and security settings during the initial audit, document findings and route decisions through your agency.

• Uptime monitoring and escalation

  Monitoring alerts come to us. We investigate and escalate to your team as agreed, including when a host or another provider must act. The handoff defines the urgent contact, approval rules and any site-specific response requirements.

• Maintenance fixes with a clear scope

  Update conflicts, rollback and the maintenance issues agreed in your plan stay in the care workflow. We flag inherited problems at the audit and confirm the remediation scope before starting. New features and ongoing content changes need their own agreed scope.

• Support tickets under your agency brand

  Send requests by email or through your project tool. Include the affected URL, steps to reproduce, expected behavior and client deadline. We return technical notes, QA results and a summary your team can forward under its own name.

How the handoff works

1. Step 1

   Define the sites and the promises

   Share the site list, hosting, plugins, licenses, existing issues and client commitments. We confirm included work, exclusions, reporting and price. Use the WordPress maintenance checklist to make the recurring tasks explicit.

2. Step 2

   Audit, back up and establish access

   After scope approval, we arrange access to WordPress, hosting, staging and backups through an agreed secure channel. We take a full backup and review the starting condition. Your agency or client keeps control of the accounts and licenses.

3. Step 3

   Run tickets, staging and approvals

   Name your agency contact and urgent escalation route. Work is tested before handoff; you review changes before publication. We reply the same business day, 9 AM to 9 PM ET. Confirm incident coverage and resolution expectations in writing before promising them to clients.

4. Step 4

   Report, review and keep the handoff usable

   Your team receives the monthly report and any decisions that need approval. When the site or request volume changes, we revisit scope first. Agree the offboarding steps too: current backups, outstanding tickets, access removal and the final status summary.

Your agency stays in front of the client

We communicate with your team and never contact your clients unless you ask. NDA and non-solicitation terms are available. Fernando Marcano does or reviews the work, so your agency has a named person accountable for delivery.

Use staging under your domain or a neutral domain as agreed. Client-facing handoff notes and reports carry your agency identity, with no Fer Marketing promotion. Your team reviews and forwards them; the client does not need a separate relationship with us.

If you want an unbranded report instead of a report with your logo, agree that format during onboarding. We prepare the maintenance summary without supplier branding so you can add your own cover, wording and contact details before sending it.

Monthly reports your team can actually use

The report should distinguish completed work, checks and unresolved issues. We agree the format with your agency. These are the records to include, rather than a generic claim that everything is fine:

• Updates and QA

  What changed, when it changed, which checks passed and any update deferred because it needs a license, compatibility fix or approval.

• Backup and recovery status

  Backup job status, restore checks performed and any recovery issue that still needs attention.

• Security and availability

  Scan findings, incidents, action taken and unresolved host or third-party dependencies. A quiet monitoring period should not hide an open problem.

• Tickets and next decisions

  Completed requests, remaining tickets and the specific approvals or separately scoped work needed from your agency.

Agree the boundary between care and new work

The baseline is our WordPress maintenance service. A white label website maintenance arrangement adds your agency's communication, approvals and reporting rules. List the sites covered and the checks each one needs before you resell the plan.

A new landing page, catalog changes or a new integration should be scoped as WordPress site management or development. Put ticket allowances, paid plugin licenses, hosting costs and any initial cleanup in writing. Do not assume a maintenance plan means unlimited development.

For stores and membership sites, agree checkout or login checks and a recovery approach that accounts for new orders and user activity. Before restoring an older backup, establish what recent data it could replace. Our website maintenance contract guide helps you document responsibilities and approval rules.

White label WP maintenance pricing

Our published starting price is $250 per site per month, with agency volume pricing available. The final quote depends on site size, plugins, hosting, stores or membership features and expected requests. We review the sites and confirm a fixed written quote before starting. Use our white-label WordPress pricing guide to account for your own client communication and review time when setting the resale price.

A technical partner you can check

Fer Marketing is operated by Fer LLC, a Wyoming, US business founded by Fernando Marcano. Read about Fernando and Fer LLC and check our published Upwork client feedback.