Client acquisition for agencies · Personalization
Personalized direct mail that gets your agency new clients
Fer Marketing sends personalized direct mail for US marketing agencies. Every postcard is about one prospect's own business: we find the prospect, review their website, show a real issue on the front and write a short note on the back, then print and mail it USPS First-Class in your agency's name. $10 per card mailed, 50-card minimum.
- Relevant and personalized. Every card is about one prospect's own business.
- Real value, every time. Each message points to a real issue they can check, not a generic blast or more of the same.
- Managed end to end. Prospects, research, design, print and USPS mailing. Your team takes the calls.
What makes this direct mail personalized?
Our goal is client acquisition for your agency. Personalized postcards open the door, because each card is about the recipient's own business, based on what we found on their website.
Every card in a campaign is different. The front shows the specific issue on that prospect's site. The back carries a short note that names the business, explains the problem in plain words and points to your agency.
Because each card is about one business, the message reads like a helpful observation instead of an advertisement.
What changes from card to card?
- The business name and the person or team it is addressed to.
- The website finding shown on the front.
- The note on the back, written for that prospect.
- The mailing address, researched and checked before printing.
How does it work?
- 01
We find your prospects
Tell us the niche and area your agency wants to reach. We research the businesses. You do not need to supply a list.
- 02
We find a real issue
We review each prospect's website and document one specific, verifiable problem, like a broken link or a form that fails on mobile.
- 03
We design the postcard
The front shows the finding. The back carries a short personal note and your agency's contact details. You review before printing.
- 04
We print and mail it
Each card is printed on premium card stock and sent by USPS First-Class Mail in your agency's name.
What does a postcard look like?
A fictional sample. The agency, the prospect and the address are made up to show the format.
How does Fer Marketing compare to a postcard printing service or cold email?
| Fer Marketing | Generic postcard service | Cold email | |
|---|---|---|---|
| Goal | New client conversations for your agency | Getting your design printed and mailed | Booking replies from an inbox |
| Who finds prospects | We do | You do, or you buy a list | You do, or you buy a list |
| Message | About a real issue on each prospect's website | The same design for everyone | Often templated |
| Format | Printed postcard, USPS First-Class | Printed postcard | |
| Branding | White label, in your agency's name | Your design | Your sending domain |
| Who does the work | Managed end to end | You write and design | You write, send and manage deliverability |
| Price | $10 per postcard mailed, 50-card minimum | Varies by vendor | Varies by tools |
What do agency owners ask?
What kind of website issue do you mention?
Something real and visible that we found on the prospect's own site, such as a broken link, a form that does not submit, or a page that fails on mobile. We do not invent problems.
Is every postcard really different?
Yes. Each card is designed around one prospect's website. Your agency's branding and layout stay consistent across the campaign.
How are the postcards mailed?
Each card is printed on premium card stock and sent through USPS First-Class Mail to the prospect's business address.
How can my agency get more clients?
Reach prospects with a message that is about their business and useful to them, then follow up personally. We do that for you with postcards that point to a real issue on each prospect's website, sent in your agency's name, so your team only talks to people who respond.
How can my agency stand out from cold email?
Send something physical and specific. A printed postcard about a real problem on the prospect's own website does not compete with a crowded inbox, and it shows you already looked at their business.
Does direct mail work for B2B outreach?
It can, when the message is relevant to the business receiving it. We do not promise response rates; we make each card specific to one prospect so it is worth reading.
How is this different from a postcard printing service?
A printing service prints what you send. We also find the prospects, review each website, write the message and design every card, then print and mail it. It is a client acquisition service, not just print.
What is the minimum order?
The minimum is 50 postcards, which is $500 at $10 per postcard mailed.
How do you find prospects?
We research businesses that match the niche and area you choose, then review each one's website. You do not need to supply prospects, and you can check the list before anything is designed.
How do we pay?
We accept payments via Stripe, including credit and debit cards. There is no checkout on this site: we talk first, agree on the campaign, and then send the payment details.
Ready to get your agency new clients?
Tell us the niche you want to reach.
We will talk through a first campaign for your agency.
Payment is handled after we talk. We accept payments via Stripe, including credit and debit cards.