Client acquisition for agencies · Main service
We get your agency new clients with white-label direct mail
Fer Marketing (Fer LLC) is a white-label client acquisition service for US marketing agencies. We find your prospects, spot a real issue on each prospect's website, design a personalized postcard around it, print it on premium card stock and mail it by USPS First-Class in your agency's name. Pricing is $10 per postcard mailed, 50-card minimum.
- Relevant and personalized. Every card is about one prospect's own business.
- Real value, every time. Each message points to a real issue they can check, not a generic blast or more of the same.
- Managed end to end. Prospects, research, design, print and USPS mailing. Your team takes the calls.
What does white-label direct mail mean here?
Client acquisition is the job. White-label postcards, sent in your agency's name, are how we open the door: we find the prospects, point out a real issue on each website and mail the card. Your team takes the conversations.
Most direct mail vendors print what you upload. That still leaves your team to find prospects, decide what to say and design the piece. Our service covers the whole job, and every card goes out as if your agency made it.
Each postcard is built around something specific we found on that prospect's website. A business owner who reads about their own broken quote form is far more likely to keep the card than one who reads a generic offer.
What do we handle for you?
- Prospect research in the niche and area you choose. You do not supply a list.
- A review of each prospect's website to find one real, specific issue.
- A postcard design in your agency's branding, with a short personal note on the back.
- Printing on premium card stock and mailing through USPS First-Class.
How does it work?
- 01
We find your prospects
Tell us the niche and area your agency wants to reach. We research the businesses. You do not need to supply a list.
- 02
We find a real issue
We review each prospect's website and document one specific, verifiable problem, like a broken link or a form that fails on mobile.
- 03
We design the postcard
The front shows the finding. The back carries a short personal note and your agency's contact details. You review before printing.
- 04
We print and mail it
Each card is printed on premium card stock and sent by USPS First-Class Mail in your agency's name.
What does a postcard look like?
A fictional sample. The agency, the prospect and the address are made up to show the format.
How does Fer Marketing compare to a postcard printing service or cold email?
| Fer Marketing | Generic postcard service | Cold email | |
|---|---|---|---|
| Goal | New client conversations for your agency | Getting your design printed and mailed | Booking replies from an inbox |
| Who finds prospects | We do | You do, or you buy a list | You do, or you buy a list |
| Message | About a real issue on each prospect's website | The same design for everyone | Often templated |
| Format | Printed postcard, USPS First-Class | Printed postcard | |
| Branding | White label, in your agency's name | Your design | Your sending domain |
| Who does the work | Managed end to end | You write and design | You write, send and manage deliverability |
| Price | $10 per postcard mailed, 50-card minimum | Varies by vendor | Varies by tools |
What do agency owners ask?
What kind of website issue do you mention?
Something real and visible that we found on the prospect's own site, such as a broken link, a form that does not submit, or a page that fails on mobile. We do not invent problems.
How are the postcards mailed?
Each card is printed on premium card stock and sent through USPS First-Class Mail to the prospect's business address.
Can we approve the cards before they are mailed?
Yes. We share the designs with you first so your team can check the tone and the findings before anything is printed.
How can my agency get more clients?
Reach prospects with a message that is about their business and useful to them, then follow up personally. We do that for you with postcards that point to a real issue on each prospect's website, sent in your agency's name, so your team only talks to people who respond.
How can my agency stand out from cold email?
Send something physical and specific. A printed postcard about a real problem on the prospect's own website does not compete with a crowded inbox, and it shows you already looked at their business.
Does direct mail work for B2B outreach?
It can, when the message is relevant to the business receiving it. We do not promise response rates; we make each card specific to one prospect so it is worth reading.
How is this different from a postcard printing service?
A printing service prints what you send. We also find the prospects, review each website, write the message and design every card, then print and mail it. It is a client acquisition service, not just print.
What is the minimum order?
The minimum is 50 postcards, which is $500 at $10 per postcard mailed.
How do you find prospects?
We research businesses that match the niche and area you choose, then review each one's website. You do not need to supply prospects, and you can check the list before anything is designed.
How do we pay?
We accept payments via Stripe, including credit and debit cards. There is no checkout on this site: we talk first, agree on the campaign, and then send the payment details.
Ready to get your agency new clients?
Tell us the niche you want to reach.
We will talk through a first campaign for your agency.
Payment is handled after we talk. We accept payments via Stripe, including credit and debit cards.