Client acquisition for agencies · Main service
New clients for your agency, through postcard marketing services
Fer Marketing offers done-for-you postcard marketing services that help US marketing agencies get new clients. We research prospects in your niche, document a real issue on each prospect's website, design a postcard about it, then print and mail it by USPS First-Class under your brand. It costs $10 per postcard mailed, with a 50-card minimum.
- Relevant and personalized. Every card is about one prospect's own business.
- Real value, every time. Each message points to a real issue they can check, not a generic blast or more of the same.
- Managed end to end. Prospects, research, design, print and USPS mailing. Your team takes the calls.
Why use postcards to win agency clients?
We focus on one outcome: new client conversations for your agency. Postcards are the door opener. Each one is built around a real issue on the prospect's website and mailed in your name.
Inboxes are crowded and cold emails are easy to ignore. A physical card on a desk gets picked up and read. The question is whether it says anything worth reading.
Our postcards point to a concrete issue on the prospect's website, show it on the front, and explain on the back how your agency can help. It is outreach that proves you looked.
What is included in every campaign?
- Prospect research based on your target niche and location.
- One documented website finding per prospect.
- Front and back design in your agency's style, with a QR code or link you choose.
- Premium card stock printing and USPS First-Class postage.
How does it work?
- 01
We find your prospects
Tell us the niche and area your agency wants to reach. We research the businesses. You do not need to supply a list.
- 02
We find a real issue
We review each prospect's website and document one specific, verifiable problem, like a broken link or a form that fails on mobile.
- 03
We design the postcard
The front shows the finding. The back carries a short personal note and your agency's contact details. You review before printing.
- 04
We print and mail it
Each card is printed on premium card stock and sent by USPS First-Class Mail in your agency's name.
What does a postcard look like?
A fictional sample. The agency, the prospect and the address are made up to show the format.
How does Fer Marketing compare to a postcard printing service or cold email?
| Fer Marketing | Generic postcard service | Cold email | |
|---|---|---|---|
| Goal | New client conversations for your agency | Getting your design printed and mailed | Booking replies from an inbox |
| Who finds prospects | We do | You do, or you buy a list | You do, or you buy a list |
| Message | About a real issue on each prospect's website | The same design for everyone | Often templated |
| Format | Printed postcard, USPS First-Class | Printed postcard | |
| Branding | White label, in your agency's name | Your design | Your sending domain |
| Who does the work | Managed end to end | You write and design | You write, send and manage deliverability |
| Price | $10 per postcard mailed, 50-card minimum | Varies by vendor | Varies by tools |
What do agency owners ask?
What kind of website issue do you mention?
Something real and visible that we found on the prospect's own site, such as a broken link, a form that does not submit, or a page that fails on mobile. We do not invent problems.
Is this a print shop service?
No. Printing and mailing are part of it, but the main work is the research, the finding and the copy on each card.
How are the postcards mailed?
Each card is printed on premium card stock and sent through USPS First-Class Mail to the prospect's business address.
How can my agency get more clients?
Reach prospects with a message that is about their business and useful to them, then follow up personally. We do that for you with postcards that point to a real issue on each prospect's website, sent in your agency's name, so your team only talks to people who respond.
How can my agency stand out from cold email?
Send something physical and specific. A printed postcard about a real problem on the prospect's own website does not compete with a crowded inbox, and it shows you already looked at their business.
Does direct mail work for B2B outreach?
It can, when the message is relevant to the business receiving it. We do not promise response rates; we make each card specific to one prospect so it is worth reading.
How is this different from a postcard printing service?
A printing service prints what you send. We also find the prospects, review each website, write the message and design every card, then print and mail it. It is a client acquisition service, not just print.
What is the minimum order?
The minimum is 50 postcards, which is $500 at $10 per postcard mailed.
How do you find prospects?
We research businesses that match the niche and area you choose, then review each one's website. You do not need to supply prospects, and you can check the list before anything is designed.
How do we pay?
We accept payments via Stripe, including credit and debit cards. There is no checkout on this site: we talk first, agree on the campaign, and then send the payment details.
Ready to get your agency new clients?
Tell us the niche you want to reach.
We will talk through a first campaign for your agency.
Payment is handled after we talk. We accept payments via Stripe, including credit and debit cards.