AI search optimization services for your business
Fer Marketing helps your business become easier to find, understand and evaluate in AI search. We audit visibility in ChatGPT, Perplexity, Google AI Overviews and Gemini, fix agreed technical barriers, and improve the pages and business facts buyers rely on. You get a written scope, implemented changes and a record of what we could verify.
Send your website, priority services and target market. Fernando Marcano, founder of Fer LLC in Wyoming, reviews the scope. Work is available in English and Spanish, with a fixed written quote before it starts.
Looking for an agency to help your business show up in ChatGPT?
Start with the questions that lead to a purchase: who provides the service, which options fit the buyer, and why your business is a credible choice. An AI search optimization agency should connect those questions to accessible pages and evidence you can check.
This service fits businesses whose offers are hard to understand online, whose public business details conflict, or whose important pages may be blocked from search. It also fits teams that see competitors mentioned but lack a documented baseline of their own visibility.
You can hire us for an audit, an agreed implementation project, or follow-up reviews scoped separately. If you want to do the work yourself first, our guide to appearing in ChatGPT explains the fundamentals. This page covers what you receive when you hire us.
What the service delivers
The quote names the platforms, languages, pages, checks and implementation work included. An audit identifies work; implementation is included only where the scope says so.
AI visibility audit and baseline
A buyer-question set covering branded and nonbranded searches, with dated observations from each agreed platform. We record prompts, available product or mode details, language, market, brand mentions, cited URLs, factual errors and absent results. Competitor observations use the same conditions.
Crawler access and technical fixes
A URL-level issue list covering robots.txt, indexing directives, canonical URLs, rendered content, internal discovery and firewall challenges. For agreed fixes, you receive a change log and verification evidence. Any hosting or security dependency that we cannot resolve is named.
Content that answers buying questions
A page map and edits for the agreed service pages, comparisons and FAQs. We clarify who the offer serves, scope, limitations, process and the evidence behind claims. We improve useful existing pages before proposing more content, so overlapping pages do not compete for the same intent.
Consistent business identity and entity data
A record of the approved business name, services, founder, contact details and relevant profiles. We align visible facts and appropriate Organization or Service structured data. Your team confirms credentials, service areas and claims before publication.
Optional llms.txt and markdown
When useful and included, a maintained map of important public pages and readable markdown companions. The llms.txt proposal describes a resource for compatible agents, not guaranteed adoption or placement. Our WordPress llms.txt guide explains implementation choices.
Mentions and source corrections
An inventory of relevant public profiles and existing third-party mentions, with inaccurate facts and missing evidence flagged for correction. We prepare factual updates for profiles you control and recommendations for relevant independent coverage. Publisher acceptance and new mentions are outside our control; outreach, if needed, is scoped separately.
What we check on each AI search platform
ChatGPT
We review OAI-SearchBot access and firewall handling. OpenAI separates search access from GPTBot training permissions; allowing training is not the same as enabling search access. See OpenAI's crawler documentation.
Perplexity
We review PerplexityBot access and verified crawler requests against firewall rules, using the provider's published IP guidance. See Perplexity's crawler documentation. A successful access check is recorded separately from a citation.
Google AI Overviews
We check indexing and snippet eligibility. Google says there are no extra technical requirements for AI Overviews and no special AI schema needed. See Google's guidance for AI features. Eligibility does not guarantee selection.
Gemini
We test Gemini separately and review Google-Extended preferences for training and grounding in Gemini Apps. Google says that token does not control inclusion or ranking in Google Search. See Google's crawler controls.
Turn an uncertain AI visibility problem into a defined project
Send the URL and examples of searches that matter to your buyers. We will define the audit, implementation priorities and reporting scope in writing before you commit to the work.
How the work moves from audit to handover
Agree on the buying questions
You share your services, audience, market, languages and known competitors. We agree on the test set, access needed, deliverables and what a completed project means.
Record the baseline and priorities
We document current answers and technical findings, then connect each proposed change to an observed problem. The work list separates access issues, content gaps and business-fact corrections.
Implement and verify the agreed changes
We test technical changes in staging where appropriate, get your approval for factual content, and verify the agreed URLs after publication. You can see what changed and what still depends on another team.
Hand over evidence and next actions
You receive the change log, updated page list, verification notes and measurement record. Any ongoing content, monitoring or outreach has its own agreed scope and cadence.
How we track results without promising rankings
An accessible page, a brand mention, a linked citation and a qualified inquiry are different outcomes. We report them separately. A crawl request does not prove that an answer used your page.
Repeatable answer observations
We repeat the agreed question set and retain dates, platform, mode, language, market context and cited URLs. We record negative findings too. Screenshots show what happened in that test, not a permanent position or proof that our changes caused it.
Visits and completed inquiries
We use identifiable referral traffic, landing pages and completed contact events where measurement is available. We also recommend asking buyers how they found you. Missing referrers and journeys across devices limit attribution, so we do not label every direct visit as AI traffic.
Decisions based on the evidence
The report separates completed work, observed visibility changes and business outcomes. It ends with the next action, its owner and the reason for it. If we calculate a mention rate, we show the tested question set and denominator; it is a sample, not total market share.
We agree on implementation dates and review cadence. We cannot promise when a provider will recrawl, whether it will cite a page, or how many leads will follow. Answers can vary by wording, location, account and product changes.
Hire a technical partner whose work you can inspect
Fer LLC is a Wyoming, US business operating fer.marketing, founded by Fernando Marcano. Fernando does or reviews every job. Our about page documents the published Upwork record, and the portfolio shows real website and development work.
The reviews below describe client work already published on this site. They are evidence of delivery and communication, not AI search ranking results. We do not present website projects as AI visibility case studies.
Questions before hiring an AI search optimization agency
Can you guarantee that my brand will show up in ChatGPT?
No. We can commit to a defined audit, agreed changes and documented verification. We cannot sell an organic recommendation, guarantee a citation or control an answer provider's selection. Treat a guaranteed ChatGPT position as a reason to inspect the offer carefully.
How much do AI search optimization services cost?
We quote the project after reviewing the site and required scope. Cost depends on the pages, languages, platforms, access barriers, content work and reporting cadence. The written quote separates audit, implementation and any ongoing work before you approve it.
How long does it take to see results?
Implementation has an agreed schedule. Recrawling and selection by answer providers do not have a reliable universal deadline. We report completed changes first, then repeat the agreed checks without promising a date for mentions, traffic or inquiries.
Do I need llms.txt to appear in AI answers?
We treat llms.txt as optional, not a prerequisite or ranking shortcut. It is a proposed resource map for compatible agents. Accessible, useful public pages come first, and any file we create needs an owner to keep its links and facts current.
How is this different from SEO?
The technical and content work overlaps with SEO. This scope adds platform-specific answer observations, citation checks and business-fact review. Google AI Overviews uses existing Search fundamentals. We define actual tasks instead of charging for a new label alone.
Can you work on WordPress and bilingual sites?
Yes. We scope WordPress work and English and Spanish content, with separate buyer questions and checks for each language. For other platforms, we review the stack and available access before confirming what we can implement.
Will you buy mentions or publish reviews for my business?
No. The service reviews real public mentions and prepares factual corrections or recommendations. We do not fabricate reviews, credentials, testimonials or third-party endorsements. Any outreach requires an agreed scope, and a publisher decides whether to include you.
What do you need from me to quote the work?
Send your website, priority services, target market, languages and examples of questions buyers ask. Include known competitors or inaccurate AI answers if you have them. We confirm any CMS, analytics, Search Console or hosting access needed after defining the scope.
Get a written scope for your AI search visibility work
Send your URL, priority services and target buyers through the contact form. Fernando will review what needs auditing, what can be implemented and how it should be measured, then confirm scope and price in writing. Fer LLC, Wyoming, US. Phone: +1 310 734 8943.